FPE Nutrition
Brand Identity & Visuals
FPE Nutrition, a high-quality supplement brand for hybrid athletes, wanted a bold, energetic, and uncompromising visual identity that would distinguish them from their competitors. The goal was to communicate premium quality and athletic performance without unnecessary embellishments and cliché, across products, merchandise, social media, and a visual-heavy website.
I developed a full-spectrum visual identity system, starting with logo and brand guidelines to unify all touchpoints. This extended to T-shirt merchandise for a teaser campaign, cycling bottles, and protein shakers, all crafted to convey energy, focus, and durability. For digital channels, I produced product renders, graphic assets, and hero videos under tight budget constraints, ensuring high-impact visuals at scale.
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