High-end CGI render of a racing bike wheel with sparks flying, emphasizing energy, speed, and premium sports visualization for branding.

FPE Nutrition

Brand Identity & Visuals

FPE Nutrition, a high-quality supplement brand for hybrid athletes, wanted a bold, energetic, and uncompromising visual identity that would distinguish them from their competitors. The goal was to communicate premium quality and athletic performance without unnecessary embellishments and cliché, across products, merchandise, social media, and a visual-heavy website.

Dynamic CGI sports visualization of athlete running alongside cyclist, using glowing motion blur to highlight energy, endurance, and FPE Nutrition branding.

I developed a full-spectrum visual identity system, starting with logo and brand guidelines to unify all touchpoints. This extended to T-shirt merchandise for a teaser campaign, cycling bottles, and protein shakers, all crafted to convey energy, focus, and durability. For digital channels, I produced product renders, graphic assets, and hero videos under tight time and budget constraints, ensuring high-impact visuals at scale.

Stylized CGI promotional artwork of glowing runner silhouette with FPE Nutrition branding, designed for bold sports marketing campaigns.

Photorealistic CGI product rendering of branded black shaker bottle with “Empower Yourself” text, emphasizing premium sports nutrition packaging design.

Product visualization of FPE Nutrition sportswear T-shirt with motivational slogan, tailored for athletic lifestyle branding and high-quality apparel presentation.

Cinematic promo videos further embodied the brand’s ethos: a roadbike brake pushed to its limits, glowing and sparking with friction, yet refusing to stop, symbolizing the resilience and the defiance of personal limits, and a cycling bottle reveal video, establishing the merchandise collection as the premium choice.

Cinematic CGI rendering of bike disc brake surrounded by sparks, conveying power, speed, and high-performance sports branding aesthetics.

Moody CGI rendering of shaker bottle in silhouette, emphasizing clean product visualization and premium sports lifestyle branding.

Photorealistic CGI render of a bicycle wheel with branded rim text and fiery lighting, showcasing dynamic sports visualization for product marketing.

Experimental CGI animation frame of abstract golden motion blur, suggesting speed, intensity, and athletic energy for commercial branding.

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